Benjamin Moore has provided the highest quality paints and finishes in the paint industry since 1883. Since their establishment, their company continues to be at the forefront of paint innovation in the architectural coating industry. Their scientists and technicians are constantly striving to surpass their already superior application and performance characteristics of their painting products. Along with other outstanding paint brands, House of Color carries a wide selection Benjamin Moore paint colors and brands. If you are searching for an exceptional paint color for your home, please visit one of our locations and ask a color specialist in our showroom to see the Benjamin Moore paint samples. Our paint specialists cannot only recommend the perfect color for your home, but the perfect finish, as well. Contact us to find out about our House of Color San Francisco paint stores!

Protecting the Environment-One Paint Can at a Time

For the last 50 years, every paint company has used a universal tint colorant system, for tinting purposes in retail stores. While  Universal Tint Coloring provides great performance in latex paints, it does not perform well in deep colors and has been shown to release volatile organic compounds (VOCs) where there were previously no VOCs. Although some paints claim to be zero-VOC, conventional zero-VOC paint products that are tinted with a UTC can emit over 120gpl of VOCs. Although no regulations currently exist that ban VOCs in paint, Benjamin Moore scientists decided to attempt to create a zero-VOC waterborne colorant system about five years ago. Five years and millions of dollars later, Benjamin Moore created Aura, Regal, and Ben environmentally friendly paints.

Shop Benjamin Moore Paints at House of Color

Our Benjamin Moore paint products include:

(Call your nearest House of Color Store to check product availability.)

• Aura 
• Regal Select
• Ben
• Element Guard
• Scuff-X
• Eco Spec
• UltraSpec
• Ceiling Paint
• Advance
• Command
• Woodluxe

Aura interior paint delivers durability and the most advanced way to bring color to life in a customer’s home. It uses Benjamin Moore’s Color Lock® technology to ensure that every interior paint color is rich and true. Even in the deepest shades, Aura paint is thicker and offers cover like no other paint. Natura paint emits lower VOCs than other zero-VOC products on the market. It is completely odorless and provides a durable, washable surface. Benjamin Moore’s Regal paint is a great paint for families that have active lifestyles. Its 100% acrylic resin properties allow the paint to be durable, easy to touch up, and provide uniform coverage. Ben paint is a low-VOC/low odor paint that is extremely easy to apply, covers well, and provides a durable surface to any wall in a customer’s house. Their UltraSpec paint is a zero-VOC paint that meets the need of professional painting contractors, facility managers, and property managers. It is available in a wide variety of colors and sheens, and provides excellent hiding and touch-up characteristics. Advance paint mimics the application and performance of traditional oil paint with a waterborne formula that can be easily cleaned with soap and water. It emits low VOCs even after it is tinted, and is 100% alkyd. Benjamin Moore ceiling paint is created specifically for ceilings and is great for hiding common flaws. If you are interested in or have any questions regarding Benjamin Moore paints, please visit a House of Color location nearest you!